Are men really the champions of flower-buying on Valentine’s Day? As the love-filled day approaches, flower shops and online retailers are witnessing a surge in Rose sales. Various surveys conducted over the years affirm that, indeed, men take up the mantle of flower-gifting for their loved ones. Cultural nuances come into play – in Japan, cherry blossoms steal the spotlight, while elsewhere, Roses reign supreme. A UK study with 5,000 participants revealed that 57% of men opting for Valentine’s Day blooms went for Roses, a choice made by only 24% of women. Yet, 43% of these men decided to go against the Rose tide, choosing alternative flowers like Lilies or Chrysanthemums.